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The film studies the effects of tourism in the under-developed socio-economic world of the Sassi di Matera. The people in the film work as unofficial tourist guides; every day they walk the streets of their town talking to groups of people, who are often either distracted or dumbfounded. Above all they spend their days inventing ways to try to shake their townspeople from their provincial stupor and make their own extravagant ambitions come true. The common denominator is the lucid madness that makes their lives abstract and surreal.