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The film tells the life story of Norbert Grupe alias "Prince Wilhelm of Homburg". He was a fearsome boxing legend in the sixties and seventies and lived lavishly in the red-light district of Hamburg, borough of St. Pauli, ruining himself completely. "A big German boxing promise", that´s what they call him at the beginning. He is called the "Beatle-Boxer" because of his long hair. He is given the title of a "Rowdy Boxer" when his criminal activities outside the boxing ring intensify. After all, it´s an explosive mixture between violence and pop which transformed him into one of the first German pop icons. Another aspect of his life story is his playing with the media, which he never quite understood. They limited his provocative manners but also encouraged his escapades in order to exhibit him in front of the audience. That is exactly the well-known mixture of the Germans´ double standard of moral and sensation.